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  • abt

stu

creative direction + design

  • wrk
  • abt

Wilson Ultra

For the lunch Ultra, Wilson's most powerful new racket, I AM POWERFUL, speaks not just to the racket's attributes but to the confidence you’ll have from wielding this mighty weapon.
This reflects the symbiotic relationship an athlete has with their equipment. It's a simple yet strong statement that is easy to translate and understand globally.

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